Beyond Convenience:
PayPay Securities’ Vision for a New Financial Experience
After graduating from university, he began his career at a food company before joining SoftBank Corp. in 2008. There, he worked in corporate sales, new business development, and partner relations, later moving into fintech sourcing and investment. He was deeply involved in the launch of PayPay and, as Head of Financial Strategy, led the development of PayPay’s financial services. In April 2025, he was appointed President and CEO of PayPay Securities, where he now leads the company’s growth while driving group-wide initiatives to deliver innovative financial value to users.
Redefining the Norm to Create a New Financial Experience
At PayPay Securities, our mission has been to make investing more accessible — breaking the long-held belief that “asset management is too difficult for the average person.” Leveraging PayPay’s strong foundation of 70 million users (as of July 2025), we’ve seamlessly integrated investment into everyday life — as naturally as shopping or making a payment. From the beginning, we’ve held one unwavering belief: to change what’s considered “normal” in finance. And now, we’re accelerating that mission.
Democratizing Finance for Everyone
In Japan, financial products such as savings accounts, mutual funds, and credit cards are considered standard parts of life. Yet, around the world, there are diverse approaches to financial services from which we can learn. Inspired by these global perspectives, I have long been involved in fintech within the SoftBank Group to help reimagine financial services in Japan. Our goal at PayPay Securities is not to offer products that users must search for, but to deliver financial services that naturally find the user. By utilizing the vast data and AI capabilities of the PayPay Group, we aim to provide personalized financial solutions tailored to each user’s lifestyle and life stage — so that people can look back one day and think, “My assets grew almost without me noticing.” This is a challenge only the PayPay Group can take on — creating a seamless, convenient, and data-driven financial ecosystem that connects daily payments, banking, credit card usage, and investments into one unified experience.
Embracing Challenges and Creating Impact
Our journey has just begun. PayPay Securities is entering an exciting new growth phase. While we’ve earned recognition for making investing simple and accessible for beginners, we’re now evolving to become the platform of choice for experienced investors as well — one that’s truly “the most comfortable to use.” To achieve this, we’re strengthening our in-house development capabilities and delivering user-centered products with unprecedented speed. I believe the real work begins after we identify challenges. Some require coordination within existing systems or regulations, but every problem we solve adds meaningful value to society. At PayPay Securities, we welcome those who are curious, who constantly ask “why?”, and who enjoy overcoming challenges together as a team. With our 70 million-user base and strong group collaboration, we’re creating financial experiences that are more accessible and convenient than ever before. Join us in realizing the democratization of investing — and let’s shape the future of finance together. I look forward to working with you.
